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One response to “About

  1. Rick Sutherlin (Rick Stewart)
    214 E. Producer Dr.
    Meridian, ID 83646
    Telephone: 208.340.4393
    Email: rick.stewart@peakbroadcasting.com

    Objective: To work in a top twenty-radio market and achieve top 5 ratings 25-54 against a Country competitor. I love starting out as the under dog and becoming the winner. I also want to lead a team to #1 ratings in the 25-54 demographic.


    3/2007-present (Country) WOW Country 1043 (KAWO), Boise, ID
    Director of Programming
    • Lead a team of talented people to be the #1 Country station in Boise, ID
    • Maintain Selector database
    • Manage air, promotion, & production staff

    5/2000-3/2007 (Country) The New 101.9 The Wolf (KNTY), Sacramento, CA
    Director of Programming
    • Lead a team of talented people to be the #1 Country station in Sacramento, CA
    • Maintain Selector database
    • Manage air, promotion, & production staff

    2/1998-5/2000 Jones Radio Network, Seattle, WA
    • New station start-ups and new formats
    • Sold nation Programming & Programs / Delilah & Lia
    • Syndicated Music Logs

    1/1995-1/1998 (Country) 102.7 KORD, Tri-Cities, WA
    Director of Programming
    • Lead a team of talented people to be the #1 Country station in Tri-Cities
    • Maintain Selector database
    • Manage air, promotion, & production staff
    • Public appearances & remotes
    • Music Director/Production Director

    8/1983-8/1995 (Country) 98 KNAX, Fresno, CA
    Director of Programming
    • Lead a team of talented people to be the #1 Country station in Fresno, CA
    • Maintain Selector database
    • Manage air, promotion, & production staff

    8/1980-8/1983 (Top 40) 1590 WALG, Albany, GA
    Part-time then 7p-12m & PSA Director
    • Started out as a part-time air talent
    • Then 7p-12m air talent
    • Public appearances & remotes
    • Scott Studios
    • Next-Gen
    • Selector
    • Vegas
    • Sound-forge
    • Pro-tools
    • Music Master
    • Most Windows & Apple application
    • Internet & database savvy
    • Photoshop & Illustrator experience
    • Some video production (Vegas & Adobe Premiere)
    • People & Planning Manager
    • Production Director


    Management: Execute simple principles, such as, lead by example, show enthusiasm, motivate with praise, on-going staff involvement, maintain a cohesive staff by specifying clear goals, stay organized with proper time-management, and delegation. I believe in weekly air-check sessions with my air personalities and daily meetings.
    Music: Research it, play the hits, have a complete understanding of the product (music) and then deliver it.
    Marketing: As with research, all types of advertising should be used to promote the station once a market study is complete. Station imaging is a top priority, and an on-going and daily effort to define “stationality” is a must”. Constantly focus on hot zip diary returns over the past 6 books and you will WIN!
    Morning Show: A Morning Show can make or break the radio station. My idea of a morning show: a team of 2, 3 or more people working together and off of each other’s strengths and weaknesses. A morning show must be topical, local, informative, fun (not to be confused with funny), friendly, have “clean character” and tons of phones! The morning show team must be out in the public, and finally, must become well known in the market, creating water cooler talk almost everyday.
    A Good Radio Station: Is one that understands and reflects the lifestyles of its target audience. And then delivers it 24/7. Strong and on-going community involvement is also the foundation of a good radio station.
    Competition: I am not afraid to pit my station against another. If directly attacked, I focus on my game plan, fine-tune it and deliver. Don’t change a thing. “Consistency” is a definite solution to winning

    I have gained considerable knowledge of FCC Rules and Regulations, Labor/Wage and Hour Regulations, people management, general business practices, music applications, formatics, sales and research techniques, and Arbitron applications. I pride myself being a successful motivator, delegator, cheerleader, planner and activator and 25 + years experience with Selector and Music Master Music scheduling software. Digital editing software experience with Pro Tools, Vegas, Sound Forge and Acid Pro and more. Skilled on Microsoft ‘2000 & XP- applications, including PowerPoint, Word, Access, Excel. Desktop publishing includes Photoshop, Illustrator and most Adobe products. I am also very internet savvy.


    Bill Bradley (former GM) 360.561.4363

    Ken Moultrie (consultant) 206.508.8116

    Jim Hall (former employee) 916.847.9296

    Isabel Gomez (friend) 916.761.1365

    Bob Hilton (game show host/friend) 916.508.0723

    Bob Mitchell (former employer) 817.946.2108

    Dave Kelly (friend & colleague) 417.499.2869

    Jack Murphy (voice talent) 336.274.8042

    Kip Bealman (IQ Beats) 206.352.2900

    Jim Raposa (friend/employee) 770.633.7050

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